Dwayne Johnson Launches Seven Bucks YouTube Channel



Seven Bucks Productions, co-founded by Dwayne Johnson and Dany Garcia, today announced the launch of a new YouTube Channel, Seven Bucks Digital Studios, to their ever-expanding media footprint. The multi-platform production company has partnered with Studio71, the digital entertainment company and multichannel network of the ProSiebenSat.1 Group, on the venture that will debut in Summer 2016. Here’s what The Rock had to say in a statement.

“Other than my family, social media is my strongest relationship and it’s allowed me to connect on a very direct and personal level with fans globally. We’re thrilled to partner with the world-class team at Studio71 to deliver cool, compelling and entertaining content for audiences around the world to enjoy.”

Seven Bucks Digital Studios is a natural extension of Johnson’s expertise and passion for social media platforms and digital content creation. Johnson, who has over 100 million followers across his social handles, will feature his own videos as well as shine a spotlight on Seven Bucks Productions’ projects along with other creators who share his work ethic and drive to inspire, motivate, and entertain. The YouTube Channel will deliver monthly collaborations with top digital native talent as well as an action-filled scripted online series. Dwayne Johnson also took to his own Instagram page today to announce the news to his fans. Here’s what he had to say to his social media followers.

“Here comes the best, biggest, bad ass, baldest YouTube channel ever! Ok, maybe not bald ’cause a bald YouTube channel is weird, but our Seven Bucks Digital Studios is shaping up to be awesome. We and our partners Studio71US have some very cool content coming your way. Expanding @sevenbucksprod into the digital space is a passion of ours and we’re fired up to create a platform for the immensely talented digital filmmakers around the world and also curate content that’s entertaining, provocative and funny AF – as we say in the streets.”

Co-founded by Dwayne Johnson and producing partner Dany Garcia, Seven Bucks Productions is a multi-platform production company pioneering original content for television, film, emerging technologies, and digital networks. Crossing all entertainment verticals, Seven Bucks Productions creates innovative content rooted in authenticity, strong storytelling, and passion. Here’s what Dany Garcia had to say in her statement.

“Seven Bucks and Studio71 both share a passion for innovation and excellence. The launch of this channel and the collaboration with Studio71 only strengthens our ability to provide the greatest level of entertainment to our consumers on all media platforms.”

Seven Bucks Productions has an ever-expanding slate, including tent-pole movies such as Paramount’s Baywatch, New Line Cinema’s Shazam, Universal’s The Janson Directive, and DreamWorks’ Alpha Squad Seven. The company also produces original television programming, including TNT’s The Hero and Wake Up Call, HBO’s Ballers, and Spike TV’s Rock the Troops. Here’s what Dan Weinstein, President, Studio71, had to say in his statement.

“Through Seven Bucks Productions, Dwayne Johnson and Dany Garcia have built an entertainment brand that crosses all mediums, and we see this as an organic expansion of Johnson’s huge online presence. This partnership furthers our mission to work with the best creators to deliver premium content across all platforms, and we can’t wait to launch a YouTube channel that reflects Johnson and everything he and Seven Bucks Productions stand for.”

Studio71 is the multichannel network of the ProSiebenSat.1 Group with 5 billion views a month. It is headquartered in Berlin and Los Angeles, with offices in New York, Chicago, Detroit, San Francisco, Toronto, London, and Vienna. In German-speaking countries, Studio71 is the leading multichannel network that concentrates the broadcasting group’s range of Web-only content and its distribution through in-house platforms like MyVideo, and through third-party platforms. In the U.S., Studio71 develops, produces, and distributes original entertainment programming and manages one of the leading multichannel networks with over 1,200 channels. Germany’s leading moving-image marketer is responsible for ad marketing with SevenOne Media. Take a look at Dwayne Johnson’s Instagram video below, and stay tuned for more on this upcoming YouTube channel. This latest announcement comes on the heels of Dwayne Johnson’s recently released Rock Clock alarm app.



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