A convenience store in South Korea just started selling ice cream that purportedly cures hangovers. The Gyeondyo-bar, which translates to “hang in there,” is the first of its kind, according to the manufacturer.
The ice cream bar’s name “expresses the hardships of employees who have to suffer a working day after heavy drinking, as well as to provide comfort to those who have to come to work early after frequent nights of drinking”, convenience store chain Withme FS said in a press release (via Reuters).
The bar is grapefruit flavored and contains contains 0.7 percent oriental raisin tree fruit juice, which is a traditional Korean hangover remedy and is often used in popular hangover concoctions.
Hangover cures generate roughly $126 million in annual sales in South Korea. People often go drinking with their coworkers and seek ways to recover from alcohol consumption, including purchasing pills and beverages.